Privacy Policy


Chromatic Industries, LLC (together with its affiliated companies, “we”, “us”, “our” or “Chromatic”) is committed to the protection of your personal information. This privacy policy (the “Privacy Policy”) sets forth the basis on which we collect and use personal information about you as part of our business activities. BEFORE USING OUR WEBSITE, PLEASE READ THIS PRIVACY POLICY CAREFULLY.


This Privacy Policy applies to all of you who visit our website or who seek to be, are or were business counterparties of Chromatic. It also describes in detail who is responsible for the personal information that we collect about you, what personal information we collect, how we will use such personal information, who we may disclose it to and your rights and choices in relation to your personal information. By using this website or any other Chromatic site or interactive banner ads, you signify your acceptance of this Privacy Policy, and you adhere to these terms and conditions.

Policy of Compliance

It is Chromatic’s policy to comply with the applicable privacy legislation in each jurisdiction in which we operate. Sometimes the privacy legislation and/or an individual’s right to privacy vary from one jurisdiction to another. This Privacy Policy was developed to guide the activities of Chromatic. In addition, specific privacy practices may be adopted to address specific privacy requirements of particular jurisdictions.

This Privacy Policy has a limited scope and application and the rights and obligations contained in this Privacy Policy may not be available to all individuals or in all jurisdictions. If you are unsure if or how this Privacy Policy applies to you, please contact the Chromatic Legal Department as provided in Article 8. below for more information.

Third Party Websites

There may be links from our website(s) to other third-party websites; note that this Privacy Policy applies only to our website(s) and not to sites of other companies or organizations to which our sites may be linked. You must check on any linked sites for the privacy policy that applies to that site and/or make any necessary inquiries in respect of that privacy policy with the operator of the linked site. Links to third party websites are provided as a convenience and are for informational purposes only. Chromatic does not endorse, and is not responsible for, any linked third-party websites.


Chromatic, in common with many web site operators, may use standard technology called “cookies” on its website(s). Cookies are small data files that are downloaded onto your computer when you visit a particular web site. You can disable cookies by turning them off in your browser; however, some areas of the sites may not function properly if you do so.

What is Personal Information?

For the purposes of this Privacy Policy, personal information is any information about an identifiable individual, other than the person’s business title or business contact information when used or disclosed for the purpose of business communications. Personal information does not include anonymous or non-personal information (i.e., information that cannot be associated with or tracked back to a specific individual).

Questions & Answers

1. Who is responsible for the personal information that we collect?

For the purpose of data protection law, Chromatic is the data controller in respect of the personal information that we collect and use as part of our business activities. This is because we dictate the purpose for which your personal information is used and how we use your personal information.

2. What personal information do we collect?

While some of the information collected is required for business activity purposes, other information is voluntarily given by the individual. The type of personal information that Chromatic may collect could include, but is not limited to, the following:

  • Your full name, address, phone, fax and email contact information;
  • Information about your employment such as employer name, title, address and the industry of your employer;
  • Payment or bank information; and
  • Any other information relating to you (or other individuals) which you may provide to us.

If you are providing personal information to us relating to a third party, you confirm that you have the consent of the third party to share such personal information with us and that you have made the information in this Privacy Policy available to the third party.

Sensitive or Special Categories of Information

Some jurisdictions consider some personal information particularly sensitive or special. Chromatic only collects this data when voluntarily given by an individual. Chromatic does not share this information with third parties. Such information may include the following:

  • Date of birth and
  • Ethnicity, nationality, gender and other demographic information.

3. How do we obtain your personal information?

As noted above, we may collect information from you in the course of your business relations with Chromatic. We may collect information from you when you contact or communicate with us. We gather information about you when you provide it to us, or interact with us directly, for instance engaging with our staff. 

4. How do we use the personal information we collect?

Chromatic collects personal information for the following principal purposes. We have also set out below the legal basis (as described in data protection law) that we rely on to justify this use of your personal information.

Purpose Legal Basis
To perform our obligation, if any, to you or to receive the benefits of your obligation, if any, to us; For our legitimate business purposes to perform a contract between you and us;
To communicate with you and to respond to questions that you have raised with us; For our legitimate business purposes (i.e., the provision of the Chromatic services or receipt of your products and services);
To process your payment for Chromatic services, products and events or our payment to you for your products and services; and For our legitimate business purposes (i.e., the provision of the Chromatic products or services or our receipt of your products or services); and
To protect and enforce our legal rights. For our legitimate business purposes and for compliance with legal obligations to which we are subject.

5. Who do we share your personal information with?

Chromatic reserves the right to disclose and/or transfer personal information to a third party if Chromatic has reason to believe that disclosing personal information is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) Chromatic’s rights or property, or anyone else who could be harmed by such activities. Additionally, Chromatic may disclose personal information in response to a subpoena, warrant or other court order, or when we believe in good faith that a law, regulation, subpoena, warrant or other court order requires it (or authorizes us to do so), or to respond to an emergency situation.

Chromatic reserves the right to disclose and/or transfer personal information to a third party in the event of a proposed or actual purchase, sale (including a liquidation, realization, foreclosure or repossession), lease, merger, amalgamation or any other type of acquisition, disposal, transfer, conveyance or financing of all or any portion of Chromatic, or of any of the business of Chromatic or an affiliate thereof, in order for you to continue to do business with the third party.

We may share information within Chromatic affiliated entities. We may share your information with company advisors, such as accountants and lawyers, who assist us in carrying out our business activities.

Chromatic may share personal information with third parties engaged to assist Chromatic in providing services to, or receiving services from, you or to carry out one or more of the purposes described above. These service providers are prohibited from using your personal information for any purpose other than to provide this assistance and would be contractually required to protect personal information disclosed by Chromatic and to comply with the general privacy principles. For example, we may use a service provider to process payment information. When and if we use service providers we provide limited access to your information so that such service provider can perform the tasks on our behalf.

6. What are your rights, including removing, correcting or updating personal information?

If you have any concerns regarding how Chromatic discloses or uses your information, or if you wish to access, correct or update personal information, we will endeavor to correct, update or remove the personal data you have given us upon your request in the manner set forth below.

7. How do we protect your personal information and how long will we retain your personal information?

Chromatic endeavors to maintain physical, technical and procedural safeguards that are appropriate to the sensitivity of the personal information in question. These safeguards are designed to protect your personal information from loss and unauthorized access, copying, use, modification or disclosure. Except as otherwise permitted or required by applicable law or regulatory requirements, Chromatic endeavors to retain your personal information only for as long as it believes is necessary to fulfill the purposes for which the personal information was collected (including, for the purpose of meeting any legal, accounting or other reporting requirements or obligations). We may, instead of destroying or erasing your personal information, make the information anonymous such that it cannot be associated with or tracked back to you.

8. How do you contact us with questions, concerns or complaints?

Should you have any questions, concerns or a complaint about this Privacy Policy, please contact Chromatic’s Legal Department via email, via mail at 2050 West Sam Houston Parkway South, Suite 1850, Houston, TX 77042 (Attention: Legal Department), via our Hotline at 844-556-9157 or online. 

You are entitled to make an anonymous complaint or inquiry in relation to this Privacy Policy or your privacy rights; however, we may require you to identify yourself if required by law or if it is impracticable for us to deal with your matter otherwise.

We will endeavor to acknowledge receipt of any complaint within five (5) business days and will endeavor to provide you with a written response within thirty (30) days of receipt of your complaint. There may be instances where this is not possible due to the contents of the complaint. In such circumstances, we will respond to your complaint in a reasonable and practical time.


We reserve the right to modify or update at any time this Privacy Policy, due to amendments to laws, internal policies and/or new internal procedures. Should you have any queries with respect to any change to this Privacy Policy, please contact Chromatic as provided in Article 8. above.

Any interpretation associated with this Privacy Policy will be made by the Chromatic Legal Department. This Privacy Policy includes examples but is not intended to be restricted in its application to such examples; therefore, for example, where the word ‘including’ is used, it shall mean ‘including without limitation. This Privacy Policy does not create or confer upon any individual any rights or impose upon Chromatic any rights or obligations outside of, or in addition to, any rights or obligations imposed by the privacy laws applicable to such individual’s personal information. Should there be, in a specific case, any inconsistency between this Privacy Policy and such privacy laws, this Privacy Policy shall be interpreted, in respect of that case, to give effect to, and comply with, such privacy laws.

Issued: February 2020.